Tall Order Coffee Co.

Tall Order is a modern, approachable coffee brand. When designing the logo my goal was to create a brand mark with a sense of energy. I chose a condensed sans serif typeface for “Tall Order” because the letters have a tall x height, serving as a visual representation of the name. I chose two shades of red to give the brand a feeling of vigor and a light, coffee creamer tan to serve has a calming element, balancing out the red.